You can never tell which of these ideas is going to take off.  This one seems fairly harmless - It is, of course, a non-traditional pryamid scheme.  But, there are less than 700,000 people participating so there is still room at the top. 

http://www.yuwie.com/r/17475/

Its, well, sort-of, social networking meets e-commerce.  I think mindsay, myspace competion.  Its about time friends, family, schoolmates, etc. get paid to send you silly sayings and photographs. 

Take a look -

REF